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OFFICIAL NEWS A Lasting Record Of RO's Financial Performance.

Discussion in 'Rogue One' started by Pomojema, Dec 15, 2016.

  1. Pawek_13

    Pawek_13 Jedi General

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  2. Old Biff from the Future

    Old Biff from the Future Dune Sea Hermit
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    some media is reporting that R1 has no legs... What?

    its #5 in per theater average

    it dropped to many theaters to fast....... Dark Knight still had over 3000 theaters at this time....

    give R1 that amount and it matches

    See what the crazy numbers that TFA has caused!

    LOL!! I guess every SW film has to hit 2 billion in order to be a hit now....
     
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  3. RoyleRancor

    RoyleRancor Jedi General

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    That's how it works. We're in a time of a bit of Star Wars backlash. It's building.
    Star Wars is so popular now, it's becoming "cool" to trash it again.
    Desperate for clicks and views, they are a comin' for Star Wars
     
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  4. Grand Master Galen Marek

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    Love the music. They sure know how to party.
     
  5. Pomojema

    Pomojema Ayatollah Of Rock-&-Rolla
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    So it looks as though Rogue One will comfortably sit at the #2 spot in 2016's highest-grossing movies at the global box office with the way that things are headed. Considering that all of the Top 5 movies are made by Disney and the average on each of them is over a billion dollars, I don't see them losing any sleep over this movie not being #1.
     
    #105 Pomojema, Jan 29, 2017
    Last edited: Jan 29, 2017
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  6. RoyleRancor

    RoyleRancor Jedi General

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    I think they will be very happy with it being #2.
    It's not a saga movie, didn't have Skywalker or a major name to run with it.
    It was the first real test of seeing how big the Star Wars brand is on it's on merits...not the story
     
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  7. Lego Han

    Lego Han Rebel Official

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    I think the studio will be very happy at how it performed in the key English speaking markets, but not so happy in the rest of the world. In the US/UK/Australia it copied TFA in becoming the No.1 movie of the year. However, they have a real issue outside of these markets.

    It was immediately acknowledged by Disney execs that TFA had not done quite so well in the none English speaking world (particularly China) and they looked long and hard into why this was. The casting in Rogue One - with actors from Mexico, China, Denmark and Hong Kong amongst others - was meant to go some way in addressing some of the issues they identified.

    It'll be interesting to see what their response to this lack of success outside the core markets will be in the upcoming movies.....
    --- Double Post Merged, Jan 30, 2017, Original Post Date: Jan 30, 2017 ---
    Some quick back of an envelope maths, but with 1.36 billion people, China has 4.25 times the population of the US, 21 times the population of the UK and nearly 60 times the population of Australia.

    If the per capita success of these countries could be replicated in China they would be looking at a gross of $2 - $2.2 billion dollars in China alone. Currently it's only taken $62m which will be a disappointment to Disney.

    I think they'll seek to address this issue in upcoming movies.
     
    #107 Lego Han, Jan 30, 2017
    Last edited: Jan 30, 2017
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  8. Pawek_13

    Pawek_13 Jedi General

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    I'd disagree about the non-English speaking parts of the world. RO seems to earn around half of what TFA did, regardless of the country from which box office numbers were taken, so I don't see any problems there. The true disappointment is China, where Lucasfilm definitely hoped for some bigger numbers because of inclusion of two popular Chinese actors. Star Wars isn't an established franchise there, which is probably the main reason why people aren't that into it over there.
     
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  9. Addi Ras

    Addi Ras Jedi General
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    In regards to China would Disney take a increase takings there if it mentions a lower taking in UK/USA because the audiences seam to have very different tastes in movies so the only way to make it more popular in China is changing the style /tone of the film. Personally I hope not but then if the bottom line is there only concern this may be what will happen
     
    #109 Addi Ras, Jan 30, 2017
    Last edited: Jan 30, 2017
  10. animarcity

    animarcity Rebelscum

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    I'm happy to see R1 made it to the billion worldwide but I still contend that there must have been some kind of colossal f*** up by Disney's China marketing team. The complete absence of any and all advertisements literally days before release was just baffling. The only other explanation I could think of is that they spend so much on marketing last year that the cost/benefit ratio turned bad, so they just tried to get whatever they can without marketing this time... but that would seem really shortsighted. They need to build a fanbase and every dollar spent now creating fans will come back 10x over if all of those people watch all future movies.
     
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  11. Pomojema

    Pomojema Ayatollah Of Rock-&-Rolla
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    I get the feeling the government oversight had a lot to do with the suppressed ad campaign. Based on the subject matter of the other movies, it probably won't happen again, or at least not soon.
     
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  12. RoyleRancor

    RoyleRancor Jedi General

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    China's government is so restrictive over things, I wonder what it was about R1 that caused these problems
     
  13. Pomojema

    Pomojema Ayatollah Of Rock-&-Rolla
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    The entire concept of a group of insurgents trying to subvert a more powerful regime... and the insurgents being portrayed the good guys. That probably upset someone in power more than anything else.
     
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  14. RoyleRancor

    RoyleRancor Jedi General

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    Ah yes. Makes perfect sense.
    That said, I hope a billion bootleg copies get passed around....
     
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  15. Lego Han

    Lego Han Rebel Official

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    It's not just China that's the issue. If you take a look at the Top 30 movies globally for 2016 you'll see Rogue One is the only one in the top 30 that took less than 50% of its takings over seas.**

    http://www.boxofficemojo.com/yearly/chart/?view2=worldwide&yr=2016&p=.htm

    Most modern blockbusters these days expect to take at least 60% of their takings outside the domestic (North American) market. The mega movies, whose success the Star Wars franchise would like to emulate, such as Harry Potter, Avatar, Lord of the Rings, etc. all took between 60 - 70% of their takings overseas. Although delighted with the continuing success at home, I think the Disney execs will be a little disappointed at the over seas box office take.

    **with the exception of 'Sing' which hasn't been released in many overseas markets yet
     
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  16. Pomojema

    Pomojema Ayatollah Of Rock-&-Rolla
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    The thing about percentages is that they don't matter as much as the actual, hard numbers on ticket sales do. Warcraft, for instance, had nearly 90% of its business done overseas, yet the 10% it made here was under $50M, and the film was by all accounts a loss. It doing extremely well in China more or less prevented it from being a disaster for the studio and instead it made the movie a moderate flop at worst instead of John Carter 2.0, which is still not the best news considering that they were hoping to make a franchise out of the movie.
     
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  17. Rieekan

    Rieekan SWNN Hawkeye
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    all time.jpg

    totally in reach.
     
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  18. Pomojema

    Pomojema Ayatollah Of Rock-&-Rolla
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    At the current rate, it's unlikely, but not impossible. It's already got TDK beat on the worldwide front, though.
     
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  19. Pomojema

    Pomojema Ayatollah Of Rock-&-Rolla
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    Looks like you were pretty close on the domestic front.
     
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  20. The Hud

    The Hud Force Sensitive

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    Still a damn good haul there
     
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