OFFICIAL NEWS A Lasting Record Of Solo's Financial Performance.

This is just a simplistic way to show that Solo hasn't fallen that much in comparisons to RO and TLJ in Week 1 due to the Memorial Day holiday buoying its week.

The more elaborate comparison is this:

Week 2 is going to be brutal for Solo comparisons because the three previous movies had 'December holiday steroids', where every day after Christmas is treated like a holiday until the kids go back to school in the next year.

 

December would have helped. But the drop it’s too high to believe
in a radical change...
I’d say still bad, probably, but sure not so much.

That said... Sorry if I use your post, but it’s from a while that I just want to say
something.
IW came out more than a month ago.
Deadpool... is R rated.
It’s not a family movie and it was in its second week of run when Solo come out.

In all honesty, I don’t see a strong competition.
A competition, sure. A strong competition... hum. Not really.

And guys, let’s face it: it should be the SW movie the problem
for the other ones....

I think the real question or what may be very telling are the demographics.
The key to understand something more is there...

 

Kinda crazy that this movie could make less than ESB in 1980 (domestic and WW), not counting Re-Releases.

 

It's sad that a good movie is bombing at the box office. I think Disney should focus on the SW live action TV show on its straming service after Episode IX. They should only produce films every 2 to 3 years for the theatrical release. That way the movies feel like an event film. They can make smaller spinoff films with a smaller budget for the streaming service in between the saga or new trilogy films. The TV show and spinoff films could entice people to subscribe to their streaming service. The event films will make Disney a billion dollars every 2 to 3 years if the quality is great. I don't want to see Star Wars fail or become run of mill where nobody is even interested anymore. I do have a feeling China is a lost cause for the fandom for this franchise.

 

This is never gonna happen. If Lucasfilm can't make a hit film every year Disney will find someone who can.

 

Go ahead, throw people at it the problem. Watch how well that works.

The problem isn't people. Its trust. People no longer trust Disney to make good Star Wars films after 8. Unless they can get that back(something very difficult to do, particularly if they continue to not acknowledge the problem), the ship will continue to sink.. no matter who helms the product.

And if Disney can't trust that spending at least $300 million(between budget + marketing on a regular film.. not talking about Solo's problems) a shot for a SW film will pay off, you won't get SW films.

Its simply a cascade of destruction, with the impact happening last December, on a level that would make Holdo proud.
​

 

Original plans of numbers from the first week -150-155 million
real life, in the 2 weeks, 148 million in USA

Jesus...

 

It's going to take over 10 days for Solo to reach Rogue One's opening weekend.

Second Weekend drops from Opening Weekend
-39.8% The Force Awakens (Dec. 25-27)
-58.7% Rogue One (Dec. 23-25)
-67.5% The Last Jedi (Dec. 22-24)
-65.3% Solo (based on Sunday morning Disney estimates) (Jun. 1-3)

 

Another problem, this movie is doing more in USA than the rest of the world, and the USA the numbers aren´t incredible, the rest of the world...

 

That's right, the cascade of destruction that made Disney $1.3 billion dollars in ticket sales and was the biggest money-maker of the year, oh how they must be hurting!

The reality is that Disney expected Solo to bomb back in 2017. https://www.screengeek.net/2017/12/24/disney-expects-solo-a-star-wars-story-to-bomb/ They knew what the marketing roll-out would be, and they knew it wouldn't be enough to turn over the anti-hype that was in place as far back as the summer of last year.

 

I'm surprised that everyone, and I mean everyone actually agree that Solo a Star Wars story did poorly in theaters right now.
Not one, comes out and say, "It's not so bad, the box office is good!"

 

Variety - ‘Deadpool 2’ Edges Out ‘Solo: A Star Wars Story’ at International Box Office

https://variety.com/2018/film/box-o...-solo-at-international-box-office-1202828951/

 

The cascade of destruction that cost them $800 million in ticket sales with TLJ and the Kennedy Dive and are now are deep in the red on a $400 million film that is at $264 million total two weeks in? Oh Yes, they're hurting. Make no mistake about that. Because don't forget that the hip bone is connected to the leg bone and a Star Wars movie blowing up like the Death Star likely means the same on the merchandising side of things. Why would people buy toys for a movie they purposefully didn't go to?

First of all, 'anti-hype' isn't a thing... sorry. You're referring to backlash, and TFA was universally well-received. Were there pockets of hurt fanboys? Yes. But $2 billion yo. $935 million domestically.. yo. Why cater to nitpickers who will find fault in anything, when you've built your audience? Either way, the backlash didn't occur until after release of TLJ, as it was one of the most anticipated films in the history of cinema. Hype you could taste, because people were ready for those plotlines TFA started, to start paying off as the new story progressed into its second act. And then The Grinch Who Stole Christmas 2017, Rainy, had his movie get released and all those plotlines were simply laughed at cinematically as the audience was basically ridiculed for even imagining they matter.

Either way... you know how we know this thing had hype? You know how we know General Audiences wanted to see it? TLJ opened to $220 million. Some supposed summer 'backlash'. What did have backlash was the film itself.

So they can try to throw Solo under the bus all they want as a scapegoat(I mean, if you were on the inside, you didn't need a psychic by the 25th of December to see that people were going to take dead aim at Solo with their frustrations). The original sin has been and always will be TLJ. And until they acknowledge that fact and start to make amends, they won't be able to sell ice in the desert, and have the fans buy like they did.

Because... and here is the final takeaway. Before Solo, it was always an open question as to whether General Audiences could really take a pass on Star Wars, or whether the backlash was real.

Now its no longer a question. Its fact. And don't think the same thing can't happen with a Saga Movie and Episode 9.

 

I’d say Disney bought LF to do what @DailyPlunge said.
And they are currently spending a lot of money - really a lot - for theme parks..

So the plan was sure making making at least one movie at year.

But.. maybe the tv series may help... maybe they can use them
to build up not only the buzz, I’d say different characters and story lines
that may converge in one or more movies...

I don’t know. But this could be one idea.

However, again, I really think at this point demographics are the key
not only to 7nderstand what happened but also what to do.

 

Oh... no disagreement as to their intentions. But the problem eating away at the core of the IP isn't solved by simply throwing more money at it and making more movies, tv series, or parks. You'll simply continue to collect red ink. You have to fundamentally fix the problem at hand and get the trust of the audience back, before you no longer can.

Lol.. demographics? What they need to do isn't rocket science. Admit they were wrong and clean house at Lucasfilm of the pariahs, to show change. Its not like they don't have cause, after the debacle of Solo. It needs a fresh direction and fresh leadership to get there.

 

What are you talking about? TLJ didn't "cost them $800 million in ticket sales." You can't lose something you aren't entitled to in the first place. The film made $1.3 billion, it was the top film of the year, so how can you say TLJ caused a financial cascade of destruction when the film itself was the second-biggest success Disney had with the franchise? That's nonsense. The film is one of top grossing movies in the history of Disney. Don't project your own feelings about the film onto the facts.

Anti-hype is totally a thing, and its separate from backlash. Backlash is a response to something, but the dour attitude to Solo was palpable back in 2017, everyone thought the idea was terrible and then no one had any confidence because of the production issues. The film had a toxic reputation, and that's the opposite of hype. The attitude toward Solo didn't sour because of TLJ, there was absolutely zero change.

 

There's no reasoning with people who suffer from The Last Jedi Derangement Syndrome. Every thread they enter ends up with some bizarre take on TLJ.

 

$2.1b - $1.3b = $800m

Its how business works. If you made ~$2.1b, you're expected to meet that or do better. Not shed $800m. And given its now clear that the $800m loss on the backend was the start of a massive backlash that has led to Solo going up in smoke and deep into the red, its safe to say this was a Billion Dollar Boondoggle.

Or lets put it this way... $853mil, $1.3bil, and soon to be at least $2 billion. Those are the last 3 films of Marvel, all released in a 6 month window from November to May with another due up in July. Nobody at Marvel is claiming that they're looking for Avengers 4 to take a Kennedy Dive to $1.3 billion. In fact, the expectations are that it will do even better than Avengers 3. Captain Marvel should be comparable to Black Panther money.

Good thing Disney owns both IP so that Marvel's successes can pay for Lucasfilm's failures, amirite?

$1.3 billion is a 40% Kennedy Dive from its predecessor. And that damage clearly cascaded into Solo, which blew up on the pad. That damage is likely cascading into the merchandise. Its likely just red ink city per anything SW at Disney atm from the crotch shot that is Solo's performance. If you want to ignore the facts, whats happening, and think Everything Is Awesome... good luck with that.

When a movie poisons the well for further movies to come, it doesn't matter how much you ultimately made. As DP likes to say, Disney wants to make these movies yearly and make a lot of money doing it. Drowning in red ink isn't what companies do for very long, no matter how big.

Ok... if you were in reference to Solo then I misread. I thought you were saying the 'anti-hype' Summer 2017 was for TLJ. Yes, they've been trying to chuck Solo under the bus for a while(but I wouldn't call it 'anti-hype'), and it primary started with that Christmas article you linked. But then, I just view that as a transparent attempt to try to cover for the issues of TLJ.

 

Except this isn't how the movie business works. The rule of thumb is that sequels do less than their predecessors. The returns are diminishing, which is why franchises often tapper off by the time they are on their fourth or fifth entry, the returns are less and less. This has been the case in Star Wars. Empire Strikes Back made less than A New Hope, and Attack of the Clones made less than Phantom Menace. Last Jedi is just being consistent with the franchise across two decades and across what sequels are expected to do.

You're projecting your own opinions of the film again. And red ink? The film was the biggest hit of the year. Red ink means lost profit, not as in "you made less than the other one" but actual "we invested X dollars and made less than X". The film grossed $1.3 billion and got A-level scores from audience polling. A segment of the fanbase that backlashed is not much different than the entire prequel trilogy, TFA and R1, and even ESB and ROTJ upon first release....gee, it's like the Star Wars franchise has consistently had a segment of fan backlash for the entirety of it's existence!

Anyway, point is, no cared about Solo from day one. People were unenthusiastic about it before TLJ came out, TLJ came out and they were still unenthusiastic about it. But guess what, the backlash is all an illusion because most people who saw Solo felt mildly-moderately positively towards it, so the "sting" of TLJ is all just empty rhetoric. Of course it is, it makes no sense to not like one movie because you disliked a totally different one.

 

Wrong. This isn't the 80's, man.

Which of the 8 Harry Potter films took a Kennedy Dive? Which made the most money?
Which of the Furious Films have made the most money?
Which of the Twilight Films made the most money?
Which of the Hunger Games Films made the most money?
Which of the Austin Powers films made the most money?
Which of the Marvel Cinematic Universe films made the most money? Which typically make the least?
Which of the Matrix Films made the most money?
Which of the Transformers Films made the most money?

For 20-25 years now, sequels have tended to make more than the films that established them.

Typically you have a franchise build(as in movies making more than previous) until it reaches a peak, then it stays at or near that(assuming the audience keeps coming back), until you get a drop which signals the audience has had enough and you get no more. DisneyWars got to that point its 2nd Saga film out. Its SECOND. 40% dive is a two fingers up(you know which ones) by the audience to what they're seeing. And in case you didn't get that memo, did you get the crotch shot of the past two weekends? Are you in pain yet? The next stop for the IP could be a head shot into a coffin six feet under which is then covered up and forgotten about.

Both sets of dives leading to one movie to finish the set and 10-16 years gap before getting another.

I mean.. its fine if you want to put this thing in cold storage for 10 years. DailyPlunge did get that right. Disney didn't buy the IP for $4 billion to burn it out and have to do that. They want to make movies(which make lots of money) yearly to show ROI, and its not going to be easy to do that having lost the trust of the fans. They will get rid of the past, destroy it if they have to.