OFFICIAL NEWS A Lasting Record Of TLJ's Financial Performance.

What does this have to do with Blu-ray sales, TLJ, market forces changing? If you want to talk about Marvel I'm sure there's plenty of forums for that.

 

Your primary contention is that with the market changing, all movies should basically be seeing a 20-30% drop, so this is 'normal'. If thats the case, then we should see similar stuff happening with the Marvel films too... right? That way we know you're assertions are correct, and not just fanboy spin to cover for a poorly performing TLJ. So far, all i'm seeing is Marvel selling like gangbusters, and you making excuses for why TLJ is not.. all while really *not* wanting to talk about Marvel in comparison, for some reason...

 

There's been a 20-30% drop in physical media sales.

So yeah... it's all movies. I'm kind of surprised Red Box is down that much. I guess people are renting less movies. This makes sense sense since there are so many streaming/TV options now. If a person isn't in a rush to see a film in a theater why would they rush to rent the film?

 

That's all fine and good. But within the market itself, similar movies will have similar performance, if they both performed well. Like movies should drop like amounts, if its simply a factor of a general decline in sales. But we aren't seeing that. BP is performing just fine. I'm quite sure IW will also perform very well. Neither are likely to show this Kennedy Dive of TLJ, because they are great performers.

At some point you have to look at it and go.. this thing isn't selling. Bad numbers are bad numbers, no matter how much you want to try to spin them to try to give an aura of normalcy.

And at the end of the day... why bother? Why go to so much trouble to apologize for a movie that underperformed its expectations(revenue, video, toys, etc) on all fronts? Do you truly believe this film performed up to par? Seriously? Because if you were in the boardroom of Disney, I don't think you'd find anyone who actually agrees with you, particularly because they have the actual numbers, to the last digit, to depress you with. And that damage only carried into Solo.

And they sure as heck wouldn't be looking to fire Kathleen Kennedy(oh sorry... she's leaving for other things!) by September(which likely means she's a lame duck with no power atm).

 

I like statistics (studied economics/I'm an analyst) and I'm a Star Wars fan. I don't have an ax to grind. The numbers are the numbers. Statistically we don't have much to go on to be honest. We've never had 4 Star Wars films in four years. We never had stand alone films until two years ago. We know The Last Jedi wasn't as profitable as The Force Awakens. Most reasonable thinking people expected a drop off of some kind. Most of the other stuff is confirmation bias data.

I don't understand this obsession with Kennedy either. It's creepy.

 

We've also never had a Star Wars movie straight-up bomb until two weeks ago.

None of which had 35.5% pegged as that number, or anywhere close. A reasonable dropoff is 10-20%. A reasonable domestic take is settling for $700 million. Your TAKE should be $700 million, not your overall dropoff.

And hey... no dropoff or gosh... an increase, is even better! But we reserve such things for movies with the Marvel Stud10s Logo out front. Damn you Kevin Feige! Stop making Star Wars look so bad in comparison!

Interesting way of trying to sweep away numbers you don't like. Pesky things like sales figures and revenue generated. That stuff is hogwash! Its only data that proves your confirmation bias!​

Almost like she's the head of Lucasfilm and Star Wars.​

 

Unless you have data that disputes me, the Bolded part is completely and totally wrong... The Original Thor (2011) has sold about 1.68 million Blu-Rays, Ragnorak has so far sold about 2.19 million Blu Rays... and that's only numbers thru week 6 of it's release, where as the Thor (2011) was from numbers thru 2014...

But there is no correlation between seeing a % drop between two movies and seeing that same % drop in home video sales... Unless again, you have the data to show it across different movies and franchises...

I think it simply has more to do with how the movie was accepted. I have never said that TLJ wasn't widely liked, but, I have said that I think people are sticking their heads in the sand if they think that there isn't a backlash from the fandom that is contributing to the issues we see with Solo, toy sales, possibly... possibly... home video sales... etc etc

 

from https://www.the-numbers.com:

yes, fewer Blu-Ray sales for a movie that came out seven years ago (i still don't even own a blu-ray machine).
but overall video sales? not even close. will Ragnarok eventually pull ahead? maybe? it's got a ways to go.

 

Yup.. but that's not what was said...

 

the point is that home release (no matter the format) is declining.

 

Yup, which is something I talked about in one of my earlier posts.. where I showed that from the time of TFA to TLJ, there has been a 25% drop in overall Disc sales, but, TLJ has dropped by 53%, far outpacing the 25% overall drop... But, I also said that it's probably too early to tell, one way or the other, if there is a problem with the sales.

 

The MPAA report for 2018 released recently (dated this month).

Some info includes (this is CY calendar year and not everything is released early in the year like SW:TLJ was):

Some prior years:
2017
2016
2015