SPECULATION Did Disney embrace the negative Solo press for a risky marketing payoff?

No. You're looking for the "Disney expects Solo to Bomb" thread. Different title, same mess. It's absurdity rightly fell off of the front page.

 

I feel you. It's possible that they are working the negative vibe to blindside folks, but I think that they never responded to the negative press because they wanted us to see what they have rather than telling us what they have.

 

Low expectations can do wonderous things. That said, I'm certainly not getting tickets early.

 

It is certainly perfectly possible but I tend to think the extent of the director change, reshooting the principle photography, the reshoots of that, and a movie that takes place forty years or whatever later starting it's run six months before this one are the big contributors.

The schedule is super tight. I think that makes for a perfectly reasonable answer on its own.
Sure they could have put something but there was no special need to.

I find your explanation perfectly plausible but also unnecessary to reasonably describe the situation.

 

This could actually be true. Knowing they are sitting on a pretty good film, just let the internet nerds (us) whine for a while, then lay a perfectly serviceable trailer on us.

I could see that happening. (it did happen) There has been way too much pearl-clutching about this film already. I think it will be fun!

 

Hmm, interesting idea but that doesn't sound like Disney at all. They usually act as if production went as well as a can be. Even on the R1 behind the scenes bonus material they are constantly trying to downplay the difficulties they encountered while shooting the movie. And after the divisive nature of TLJ I'm pretty sure that they want to reassure audiences that they are still capable of producing high quality movies.