Looking Back, What was overhyped?

That's a great way to put it.

 

+1
And great to see you're back @JediMasterRobert !

 

I sort of felt that way as I thought maybe JJ was not showing him in the trailers just to wow us in the movie. But once Luke didn't appear on the Poster, nor Hamill doing ANY interviews, I knew that something was up.

I have to say that Disney was pretty straightforward in their marketing of Episode 7, as I think it was us who overhyped it because that's what we do.

The first teaser in November 2014 just showed Rey, Finn, Poe, BB8 and Kylo Ren, so that was a clear message to the fans that the new characters were still front and center in the new trilogy. I remember being so let down that they didn't show Luke, Leia or Han in that first teaser, to the point where I was questioning the whole marketing angle of Disney?

But I give them credit because I 'unlearned what I had learned', and started to realize that the ST was about the new characters, and I had to get it out of my mind that it wasn't just about Luke, Leia and Han. In the end, I give kudos to Disney because I loved the new characters (something I wasn't expecting), so the marketing kinda of pushed me away from one sort of expectations I had to another.