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Lucasfilm Announces Triple Force Friday Event for October 4

Discussion in 'SWNN News Feed' started by SWNN Probe, Feb 15, 2019.

  1. SWNN Probe

    SWNN Probe Seeker

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    [​IMG]
    This year's Force Friday event is set to be something really special, as it will not only encompass the launch of merchandise tied to the Star Wars Episode IX movie, but also merchandise for the Disney+ television series The Mandalorian and Respawn Entertainment's Jedi: Fallen Order. In addition, the event will also happen closer to the release of Episode IX than previous events opened near their respective movies.





    The official Star Wars website has revealed that Lucasfilm are using the day to push merchandise for three different major Star Wars projects instead of just one, and it's going to be held on October 4, just over two months before the release of the final film in the Skywalker Saga. The decision to have the event launch closer to the movie's release is likely a planned course of action by Lucasfilm to counteract a decrease in revenues from The Force Awakens to The Last Jedi (which was somehow more secretive than its predecessor, and lacked the 'Star Wars is back for the first time in a decade!' factor). The plan of attack is as follows:

    If Disney and Hasbro are coordinating their battle plan, then we may get the final trailer for Episode IX before that date. This may or may not give us a window on when both The Mandalorian and Jedi: Fallen Order are set to release as well; with Disney+ set to have an Autumn launch, the series should likely arrive sometime in October, and knowing Electronic Arts, their latest title should arrive in November. So you've got three big Star Wars events in the span of three months, with more than enough time to let each project get time in the spotlight - but all are close enough together that an early October promotion cycle could suit the release windows of the trio of late-year Star Wars content.



    [​IMG]



    Previous rumors have indicated that the event may also coincide with the official launch of Frozen II merchandise. If those rumors are still accurate, then the evening will likely be huge for retailers, with multiple demographics heading for toy distributors and there potentially being some crossover appeal between the two Disney brands. In any case, information for all three Star Wars projects (and Frozen II) should start to leak out in the days leading up to the event, so we'll have plenty of information to digest as we head into the culmination of Disney's biggest year for Lucasfilm ever.



    Lastly, this announcement does not make any mention of the new season of Star Wars: The Clone Wars that will also arrive for Disney+. This may very well imply that the new season of the show will be arriving earlier in the year, as both it and The Mandalorian are set to debut in 2019, as confirmed by Entertainment Weekly. If I had to guess, then The Clone Wars will likely arrive near the very beginning of Disney+'s launch window, and The Mandalorian is being saved for a later period in order to see an increase in attention for the service as part of a long-term plan.





    Full press release:
    [​IMG]



    The Triple Force Friday event will be held on October 4, 2019. Meanwhile, Star Wars: Episode IX will see release on December 20, 2019.





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    #1 SWNN Probe, Feb 15, 2019
    Last edited: Feb 18, 2019
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  2. Grand Master Galen Marek

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    It's gonna be a great couple of months with Episode 9 only being a couple of months away.
     
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