Ranger Solo:Is China Worth of abandoning holly Star Wars brand for few million dollars more?

I don't really think that any of us really have the knowledge to make a declaration of that sort. If they believe that they can still be profitable through marketing costs in China, then I trust them. Regardless, the notion of abandoning efforts to try to reach China even if it costs them money is absurd. That is too big of an audience to give up. Even if they lose money marketing the next few films there, persistence could pay off. The upside to this gamble is too big to not keep trying and abandoning it would be irresponsible.

 

Ranger Solo reminds me of „Saber Rider and the Starsheriffs“ yeah.

 

it's to be able to market to that culture...films do it all of the time...chinas is the biggest market for action blockbusters but the culture there is kind of unique when it comes to what sells over there.

 

A bad movie The Last Jedi was, bombed in China it did

Bomb too, Ranger Solo will

 

If I was Disney, I would never release another SW movie in China...they don't deserve it, given their apparent lack of interest.

 

But even when they bomb, like with The Last Jedi, they earn over $40 million, which is nothing to sneeze at.

 

Since when did SW actually do well in China? Also Why do you guys want SW to fail so bad? I have never seen more group of people wanting a franchise to die.

 

Have I ever said that?

 

The title will always depend on the market it's going into. I saw one guy here rant that TLJ failed in the UK over the word 'spunk', so nerds are watching for that everywhere.

SW will be fine in China. Were the OT and PT even released there? If not, then I'd understand this 'new' set of stories making no sense.

 

No, but going into this thread as an oppurtunity to remind us that you didn't like TLJ and to also hate on a movie that we haven't even seen a trailer for yet makes you look that way. You literally didn't even reply to the topic this thread is about.

The reception of Star Wars in China is interesting. I think it'd be a bigger loss to completely pull the movie out of China, but at the same time, they need to do more to win over the audiences in that region, something that I don't know how or if they could, I guess pulling Star Wars out of the title might affect it, but I don't know how much of a difference that'd make. I suppose that Lucasfilm/Disney will just need to accept that Star Wars just is not that popular over there and just put less money and resources into advertising there.

Oh well, more Star Wars for us!

 

The Marvel movie Guardians of the Galaxy was called Interplanetary Unusual Attacking Team in China so Ranger Solo is pretty tame by those standards.

 

Just admit it. Star Wars is just simply not a thing in China. They do not care and why would they care? China didn't even get to see A New Hope until 2015, thirty-eight years after the rest of the world because of communism and censorship. They don't even have the same kind of internet as we do!
http://www.dailymail.co.uk/news/art...emas-time-nearly-four-decades-rest-world.html

Imagine a much loved Chinese film being thrust into western culture 38 years after its Chinese release and being told "this is very popular in China, you should see this". Would you really care enough to bother go seeing it, especially with unknown actors and actresses you'd never heard of before in it?

Another point, the producers of TLJ did a terrible job with marketing TLJ in China. Why would they think casting a Vietnamese-American actress would attract a Chinese audience? China and Vietnam are totally different countries, with different languages, different cultures and different ethnicities. It reminds me of the Star Trek Enterprise tv series, when they had American-Korean actress Linda Park playing a Japanese communications officer, Hoshi Sato.

 

They have yet to invent the instrument that can measure my interest in the Chinese movie market related to Star Wars.....

 

Why not? What do I care if they call it Ranger Solo in a tough market?

If the Holy Brand isn't helpful putting butts in seats or even is a net negative then you do what you can with marketing your property because your job is to sell your flick.