OFFICIAL NEWS Star Wars: The Last Jedi Made $417M In Profit

I don't have any issue with them. I've just seen three different figures from three different sources that vary widely. Would be curious to know what the figures actually are.

 

All 3 numbers shows a profit not a loss, what difference does it make?

 

Well, th

Well, there is a significan difference between 500 million and 265 million?

 

Well, there are some wild differences between the figures at. I think the point being being made is not that TLJ didn't make a profit but rather it's profit appears to be much less than a) anticipated and b) TFA, I assume highlighting a reduction in interest in SW since TLJ's release.

 

I don't see anybody debating that. It has made less than TFA in the same period of time. Simple maths indicates a profit downturn.

 

JFC. They aren't comparable.
There was no way Disney expected a similar return on TLJ as TFA. They are an incredibly well run company not run by idiots.

 

Well, they are and they aren't. Obviously, TFA was the first saga movie in a long time but it sustained box office wise for a long long time. TLJ dropped at the box office far sooner.

 

What is the mandatory benchmark for TLJ had to make versus what it made? It made a profit, is the highest grossing movie in 2017 and the numbers are in the ballpark for what a sequel makes. Just because it didn't hit a bench mark that you set or some financial adviser who isn't any more accurate than the weather man doesn't mean it under performed, it just under performed by your expectations.

--- Double Post Merged, Apr 2, 2018, Original Post Date: Apr 2, 2018 ---

But both numbers are profits and i'll quote the nice analogy of the article:

"that’s like criticizing an Aaron Judge home run because it hit a light post and didn’t clear Yankee Stadium. "

The Yankess got a point regaurdless of the distance of the home run (or more if there was people on bases). The profits of TLJ is a win-win for Disney. They still got the home run in the stat book. There are many movie franchises who would kill for $200+ million dollar profit.

 

But why did that point need to be made and in such detail?

 

You can't simultaneously agree they aren't the same then keep trying to compare them. This cycle of weird hate for TLJ is just so...weird.
All logic goes out the window. I genuinely feel bad for those who dislike the film in coherent, rational ways then they get lumped with "they aren't the same but they are!" rhetoric.

TFA was the first saga movie in a long time. Full stop. Any expectations based off of the results of TFA are irrational and illogical.
This is saying that any Marvel movie following the Avengers is a failure.
Sequels never perform at the level the first movie does.
Event films almost always require a disclaimer.
Avatar, TFA, Avengers...all event movies and their sequels were/are never expected to beat them.
IW is a rare case where the same franchise is going to have TWO event movies. But they are almost a decade apart....like ROTS and TFA are.

--- Double Post Merged, Apr 2, 2018, Original Post Date: Apr 2, 2018 ---

Because people keep setting up wildly unrealistic expectations and when they are proven that their expectations were never attainable they keep moving the goal posts.

 

People are saying TLJ under performed and can't state a legitimate source on what it was SUPPOSE to make despite every legit financial sources are saying they made very good numbers along with professional critics giving the movie a mostly positive review (not going to argue about the critics). People been trying discount TLJ for 4+ months now and it's still not working. Are we really going to complain about a home run? Who cares if the ball hits a light post or the scoreboard instead of going into the parking lot? It doesn't change anything other than the batter's ego.

 

There's clearly a sub-segment of Disney apologists obsessed with discussing the film's financials, as if that "proves" it is a good movie. However, there is far, far more to the story:

1) It's a main episode Star Wars movie. A well-trained monkey could've made it and still turned a phenomenal profit

2) TLJ was beaten by another movie 2 months later, and we can safely predict it will be beaten yet again 2 months after that. Even the prequels never suffered that.

3) There was clearly bad word of mouth. Some want to talk about how a drop off from E7 to E8 is to be expected, but one this big was not. The opening weekend box office of TLJ was ~90% that of TFA. But it clearly suffered from negative reaction because TLJ only grossed ~58% that of TFA the rest of the way.

4) So much of the value in the Star Wars franchise comes from merchandising, and right now Star Wars toy sales are in the toilet. So while the movie made a large profit, that only paints a partial picture.

5) The true damage is yet to be seen. It will be very interesting to see the box office of future Star Wars movies. We have one coming out next month, but especially the one coming out next year.

--- Double Post Merged, Apr 3, 2018, Original Post Date: Apr 3, 2018 ---

Not even remotely true.

Captain America 3 did better than 2 and 2 did better than 1.
Thor 3 did better than Thor 2 and 2 did better than 1.
Iron Man 2 did go down from Iron Man 1, but only by a mere 2%. Iron Man 3 beat them both.
GotG 2 did better than GotG 1.
The Dark Knight obliterated Batman Begins.

This is what happens when you make quality movies. Interest increases.

 

Uh, not true. The Wall Street Journal is as legitimate of a source as there is.

"Film fell about $200 million short of some analysts’ forecasts in U.S. and Canada, flopped in China ... Despite being one of the past year’s most successful movies, “Star Wars: The Last Jedi” has fallen short of Wall Street’s expectations due to a faster-than-expected falloff at the box office, declining toy sales and a poor showing in China. - Wall Street Journal

I know this blows some peoples' minds, but it is possible to be a financial success AND also fall short of expectations. Both can be true.

 

Which SW toys are you talking about? The high quality figures or the cheap $10 figures? Toys in general are low quality. My SW toys from the 90s are better quality than what is out now. Also toys in general has more to compete with. SW games are doing well. Battlefront 2 did terrible due to EA not Disney. I can't walk down the street without seeing a kid hold an iPad. SW Lego are doing well and some sets can't stay in stock. I don't buy the toy argument about toys sales declining because of a "bad" movie. There are way too many factors at play. Kids don't play with toys as much as they use too. Too many other activities to do.

Are they really using China as a benchmark? Transformers: Age of Extinction is the highest grossing Hollywood movie in China. Since when did SW even do well in China? The culture didn't did grow up with SW like the rest of the world.

 

Well, Hasbro is the one who most prominently posted disappointing and decreasing revenues based heavily on Star Wars sales dropping off, so I would call them the lower end of the spectrum in terms of quality.

The comparisons and projections are based on TFA and Rogue 1 merchandise sales. Star Wars sales are down considerably versus 2015 and 2016. They had iPads in 2015, so I'm not sure that's a legitimate explanation for why 2017 was so poor.

I don't think you read the whole quote. China is not being used as a benchmark, merely as a symptom.