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SWNN Interview: Hasbro Star Wars Team Talks Lucasfilm 50th Anniversary Line and More

Discussion in 'SWNN News Feed' started by SWNN Probe, Feb 10, 2021.

  1. SWNN Probe

    SWNN Probe Seeker

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    Today Star Wars News Net was invited to join the Hasbro Star Wars team for a roundtable. We were joined by Patrick Schneider (Senior Manager, Global Brand Development & Marketing) and Eric Franer (Associate Product Designer), where we discussed their line of products celebrating the 50th Anniversary of Lucasfilm, fan concerns with exclusives and distribution, and more.



    Here are some of the highlights of our conversation:

    With figures in the pipeline (KOSKA REEVES!) and more livestreams to come, Hasbro is gearing up for a big year for Star Wars products. We covered a recent report about Hasbro Star Wars sales surging 70% in 2020 due to The Mandalorian, so fans can expect more figures from a galaxy far, far away to add to their collections in 2021. 



    We want to thank Patrick and Eric from the Star Wars Hasbro team for taking the time to chat with us. To watch the whole roundtable with more insights into the Lucasfilm 50th Anniversary line, The Vintage Collection, and what's next - check out the full video below!



    [embed]https://youtu.be/hQ-gazyOmQ8[/embed]



    Click HERE to check out and comment on this topic on our main site
     
    #1 SWNN Probe, Feb 10, 2021
    Last edited: Feb 10, 2021
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  2. Grand Master Galen Marek

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    Great roundtable episode.
     
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