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The Star Wars Movies Gross A Collective $9B While The Last Jedi Becomes 2017s Highest-Grossing Film

Discussion in 'SWNN News Feed' started by SWNN Probe, Jan 14, 2018.

  1. SWNN Probe

    SWNN Probe Seeker

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    Good news: Star Wars: The Last Jedi is now the highest-grossing movie of 2017, eclipsing both The Fate of the Furious and Beauty and the Beast about a month after its premiere. Better news: that's enough to push the entire franchise past $9B, almost half of which came from the three movies released under Disney's reign over Lucasfilm. Bad news: it looks like the franchise will continue to struggle to find an audience in the planet's second-largest movie market.





    According to Box Office Mojo's estimates as of January 14, 2017, Star Wars: The Last Jedi has become last year's highest-grossing movie with a domestic performance of $591.5M and an international performance of $673.4M - which combine to a $1264.9M total. As an interesting bit of trivia, that puts it in the Top 10 highest-grossing movies of all time when you don't adjust things for inflation. Based on the movie's financial trajectory, it looks like it ought to end up at the #9 spot between Frozen and Harry Potter & The Deathly Hallows - Part 2 or the #8 spot between Harry Potter and Avengers: Age of Ultron. Expect it to pass Frozen by this time next week, where the movie ought to reach the $1.3B mark. In terms of domestic box office records, it looks like the movie ought to either narrowly pass the $623.3M total assembled by The Avengers or fall just short of it, which would mean the movie ends its run at either the #5 or #6 spots in the Top 10.



    But not all news for the latest Star Wars movie is positive, particularly when it comes to China. After an underwhelming opening weekend, the movie has shed 92% of the screens it held there, and is now up to a $38.8M total. That's well behind Australia's $42.2M total, and that country has less than 2% of China's population. Chinese audiences are largely apathetic to this franchise for several reasons, one of the biggest being that the original movies were never released in the 1970s and 1980s, so there's little nostalgic value for audiences, and sci-fi as a genre has a tough time with a few notable exceptions. The silver lining for Disney is that Star Wars does well enough in the markets where it's traditionally been popular that the movie outright flopping in China isn't a huge issue, since they've been able to cover that ground with the likes of their live-action Disney remakes, Coco (a film which signifies that future Pixar movies could really break out in the region after a string of disappointing performances), Pirates of the Caribbean (the latest installment of which made more over there than it did over here), and - most importantly - Marvel (an absolute powerhouse of a brand in the region).



    At this point, there's no sanity whatsoever for the naysayers to call this movie a box office bomb by any measure - but even with that in mind, it's likely that Disney wanted a couple tens of millions more out of this movie's box office gross. I doubt that they're crying crocodile tears over this, however - it's easily their biggest hit of the year, in a year where none of their major movies were bombs; the same cannot be said for rival movie studios. I don't think that we'll see any sort of executive mandates placed upon Star Wars Episode IX as a means of course-correction, because that's just not how Disney operates as a company since Bob Iger took the wheel. With that in mind, I think it's likely that J. J. Abrams and everyone else working on the movie will probably aim to make the closing chapter less risky a story to tell than The Last Jedi, most likely drawing upon of elements of the Star Wars setting in ways that both it and even The Force Awakens opted not to utilize (namely, legacy planets and returning alien species) while still bringing in new material for the franchise (like more new ships designs). Also likely to appear as a way to appeal to fans that weren't thrilled with The Last Jedi would be a large part for Mark Hamill to make up for Carrie Fisher's absence due to her tragic death, and a role that's more in-line with a traditional portrayal of Luke Skywalker.



    For now, all is right with the world and Star Wars is unstoppable as a movie franchise - but it will certainly be in Disney's best interests to work on finding ways to expand the reach of this brand in the coming years, especially since future films will have to stand on their own merits and not simply rely on nostalgia to sell themselves.



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    #1 SWNN Probe, Jan 14, 2018
    Last edited: Jan 22, 2018
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  2. TheTechnician

    TheTechnician Rebel Trooper

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    Hoping JJ expands on what he setup in TFA - hope the Original Saga characters aren't relegated to glorified cameos (Chewie, 3p0 and especially R2D2.) Add ALL the force ghosts and more references to the prequels. fingers crossed.
     
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  3. CTrent29

    CTrent29 Rebel Official

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    Why do people continue to mistake box office performance as a sign of quality for any film? And when you consider that film, like other forms of art and entertainment, is subjective, using box office performance as a reason to comment on a film's quality is even more ridiculous to me.
     
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  4. SKB

    SKB Force Sensitive

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    All that the $1B figure proves is that Disney knows how to market carefully packaged sh*t under a cloak of secrecy with legally contracted reviewers and press embargos. The money they earnt was at the expense of the quality of the film (hence all the secrecy), and the money figure should not be used as a score for quality and storyline for the actual film. Oh and it bombed in China, the world's second biggest economy btw. People who praise the financial earnings of films are people who find using spreadsheets entertaining.

    It's now mid January, and you still can't read a novelisation of the film. Do you think Disney would have sold so many tickets if the fans could have read the story before the film was released, like in the past, when books were freely available to buy and read before deciding to go see the story on the big screen?

    These are all nasty, deceptive and greedy tactics that Disney has now used for all three of its current Star Wars films. And I shall not fall for it again.
     
    #5 SKB, Jan 16, 2018
    Last edited: Jan 16, 2018
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  5. Ammianus Marcellinus

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    Contracted reviewers? lol. A big conspiracy, the critics of the earth unite!
     
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  6. Grand Master Galen Marek

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    Another grossing achievement bagged.
     
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  7. JediMasterRobert

    JediMasterRobert Rebel Official

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    "The ability to dominate a box office
    is insignificant next to the
    power of the Force."


    (vader)

    (Still, I'm personally delighted to hear Star Wars generally doing well!
    I'm hopeful for many more great stories for years to come!)


    (bb-8)
     
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  8. TheDroidM6-B7

    TheDroidM6-B7 Rebel Trooper

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    Good good, let the hate flow through you...
     
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  9. Grand Master Galen Marek

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    Nice quote.
     
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  10. NunbNuts

    NunbNuts Rebel General

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    Didn't you ever watch Mr. Show with Bob and David?

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    Seriously though, unless I missed something (which is possible as financial data which is not my own doesn't interest me too much) I didn't see anything in the post equating box office to quality, just talking box office numbers. The OP did say you couldn't consider this a bomb but once again I'm pretty sure they were just talking financially. But I have seen what you're talking about and I guess it's done for the same reason people try to use the box office numbers against the quality of the film (which I see more often than it used as a defense), people get in arguments about whether or not they liked the film and want to use some "hard data" to back up their argument. If the movie had bombed I imagine many would have been dancing around and posting all the financial data they could have gotten their hands on. Many probably did, having interpreted the data in a way they thought strengthened their argument. I think this post is about (I guess) Star Wars fans who take pride in the financial angle though I could care less about a monetary d**k measuring contest with a franchise I've never seen/read.

    Sometimes there is a correlation between how well a film does and it's quality, if something is awesome lots of people go see it. But the masses are just as likely to pounce on something truly idiotic or ignore something totally awesome and let it bomb. But then quality is subjective of course.
     
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