You Can Be a Star Wars Action Figure With Hasbro’s New Personalized “Selfie Series”

Hasbro has announced a new personalization platform with its first product introduction through Hasbro Selfie Series. This will allow fans to create a collector-grade 6-inch action figure in their likeness based on classic and current characters seen across popular films, television series, and comics. Among several other franchises like Ghostbusters and Marvel, fans will be able to choose between designs inspired by their favorite Star Wars characters.



This will be launched exclusively on the Hasbro Pulse mobile app this Fall, for fans 16 and older and only in the U.S. Fans attending San Diego Comic-Con on July 21-24 will have the opportunity to preview Hasbro Selfie Series figures, with a select number of fans being among the first to create and purchase their figures, shipping Fall 2022. Comic-Con attendees can visit the Hasbro Pulse Info Desk at Booth #3213 to obtain a ticket for an assigned time slot. Limited tickets available, distributed on a first-come, first-served basis.







From Hasbro:

Brian Chapman, Hasbro President of Design, Development and Innovation, said in a statement:

Check out some additional sample designs here:



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The only question that remains is, who will you become?



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