Does Star Wars have a marketing problem?

TLJ didn't have a teaser at the Super Bowl, but Solo did so that theory doesn't really add up.

Marketing is fine. Disney are masters at it. They did a good job with Kenobi and they've been hyping up Andor very well. Some very online Marvel fans were upset after D23, but that's mostly due to tipers generating clickbait that creates unrealistic expectations at these events. That's an issue for most of these events now, but that's a very "online problem." The bulk of the audience isn't obsessing about this stuff online. They tune in at game time when Disney markets it.

 

Yes Star Wars has a marketing problem, I have been calling this when The Force Awakens got released. Disney never understood how to market Star Wars in the first place because, and this is a unique position no other franchise ever had, Star Wars was a surefire concerning people running to get tickets with little to no marketing required. What Disney did is to double and quadruple down on marketing and it eventually diluted Star Wars and caused fatigue in people. It ultimately damaged Star Wars and turned it into a brand, while before it was a ubiquitous cultural good: The toys and merchandise mind you has historically been a source of income for Lucasfilm to finance the first movies and build a stable company (and keep it running and healthy until selling it to Disney). This is what Disney never understood, they used these traits and created an artificial buzz around them while it was not necessary in the first place (and this is key). Star Wars cannot and will not bounce back from it, mark my words, for the consumer this is almost like an uncanny valley effect. You could have compared Star Wars of the old a little bit to Apple! Apple was very low key on advertisement and its marketing presence because its DNA was "when we deliver a product it is going to be special, we deliver quality and not quantity" these products ultimately succeed. No need to tinker with them what so ever, and if you do you better really really really know what you are doing and Disney evidently does not.

 

Apple is low key on advertisement? Huh? No company is above criticism, but this is a big over the top.

 

Star Wars fans. Demand more excitement is generated about things you are going to watch anyway. Then complain when it doesn't excitingly fulfill the specific notions you voluntarily preconceived of it and accuse the marketing of misleading everyone.

 

I think that Disney, like so many big corporations, now have bought so many franchises they don't know what to do with them.

 

Yeah the massive amounts spent licensing Rolling Stones and Beatles songs to promote their products suggests that Apple are pretty big on marketing.

 

This really doesn't make sense concerning Lucasfilm. For the most part Lucusfilm hasn't been run by Disney. Lucas picked Kennedy to run the company. That wasn't a Disney call. The creative talent at Lucusfilm has been created internally or picked by the company.