Hasbro Reveals Full Lineup for San Diego Comic-Con, Celebrating Its 100th Anniversary, Including ‘Star Wars’ and More

Celebrating its centennial anniversary this year, Hasbro, Inc. is returning to San Diego Comic-Con International, showcasing an incredible lineup of branded activities based on fan favorites, including TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE and Power Rangers, as well as products from premier collaboration brands, Star Wars™, Indiana Jones™ and Marvel from The Walt Disney Company.



This is an important event in this big year for the company, with much to get excited for says Kim Boyd, Head of Toy at Hasbro.

Comic-Con 2023 Exclusive Vintage Krrsantan figure



HASBRO BOOTH #3213

Convention Exclusives - Hasbro is offering the following four San Diego Comic-Con 2023 exclusive products: Transformers: Legacy Evolution - Deluxe Class War Dawn 2-Pack, Star Wars: The Vintage Collection Krrsantan action figure, Marvel Legends Series Deadpool and Bob, Agent of Hydra and G.I. JOE Classified Series Philip “Chuckles” Provost. Attendees can visit the Hasbro Pulse Desk at the Hasbro Booth (#3213) to receive a one-time use code, which can be scanned to pre-order. One code, per product, per customer. Limited quantities will be available to pre-order on HasbroPulse.com after the convention. While supplies last. Additional product information and photos can be found here.



As well as the exclusive figure from The Book of Boba Fett, there is plenty more to be purchased at the convention, including merch from a galaxy far, far away no doubt.





THE VAULT: A HASBRO PULSE STORE

Hasbro is hosting The VAULT: A Hasbro Pulse Store at the Sparks Gallery (530 Sixth Avenue) so fans can purchase Hasbro Pulse’s best-selling products and select convention exclusives. To purchase the SDCC convention exclusives, you must present a valid convention badge. Limit two per customer. While supplies last. Also, view displays of some of the most iconic products to celebrate Hasbro’s 100th Year Anniversary. The shop will be open to the public on the following days (times subject to change):

Thursday, July 20: 11AM – 6PM
Friday, July 21: 11AM – 6PM
Saturday, July 22: 11AM – 6PM
Sunday, July 23: 11AM – 5PM



As well as purchasing opportunities, Hasbro will be sharing new insights in their series of panels, which strongly hint at new reveals for Star Wars collectors. While there are panels across their brand ranges, the Star Wars panel, along with Marvel, will take place on Friday July 21st.



Hasbro Toys Panel for Marvel: Friday, July 21 at 12:30PM - 1:30PM | Room: 5AB - Dwight, Ryan and Dan (Hasbro) plus Jesse (Marvel) share exciting news for Hasbro’s popular Marvel Legends product line. They will give a sneak peek of upcoming, never-before-seen items and hold a Q&A session for attendees.



Hasbro Star Wars Panel: Friday, July 21 at 2:00PM - 3:00PM | Room: 7AB - Join Patrick and Jing from Hasbro Marketing and Chris and Eric from Hasbro Design as they discuss the popular Hasbro Star Wars line, including the Black Series and The Vintage Collection. Attendees will get an in-depth look at Hasbro’s latest action figure and premium roleplay offerings from throughout the saga. Word on the Holonet is there may also be a few surprises.



For fans of Hasbro, and of Star Wars in general, it seems there is plenty on offer at this year's San Diego Comic-Con



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