HasLab Team Discusses the Making of The Ghost, Its Multiple Tiers, and Looks Back at Past Projects

In an interview with io9, HasLab, Hasbro's crowdfunding branch, went into detail about how they decide on what projects to kickstart, the multiple tiers in their funding, and how all that went into their latest project, The Ghost.



Just last week at San Diego Comic-Con, HasLab unveiled their gigantic version of the iconic Ghost ship as it will appear in the upcoming Ahsoka series. It is the latest product to come out of the HasLab crowdfunding division, in which the company seeks backers before the product is made; at $499.99, The Ghost is not for the faint of heart. However, just five days after the unveiling, HasLab reached its desired target of 8,000 backers. The Ghost will be shipped sometime in the fall of 2024, but if the project receives even more backers, it will include even more toys of the Rebels crew.







Chris Reiff, the manager of product design for Star Wars, and Patrick Schneider, Hasbro's global marketing director for Star Wars and Indiana Jones, spoke to io9 about how they decide on what projects they'd like to kickstart. Both point toward how each HasLab project has to be a 'dream project' and how each project's goal should be to please the fans the most, aiming to give them the most 'bang for their buck:'

The two then went on to discuss the multiple tiers of the new project. At the baseline goal, backers will receive the ship and a 3.75-inch figure of Hera Syndulla. But it doesn't stop there. At 11,000, backers will also receive a figure of Ezra Bridger; at 14,000, a figure of Kanan Jarrus; and at 17,000, a figure of Garazeb 'Zeb' Orrelios.



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Said Schneider about the potential additions:

The Ghost is not the first project to come out of HasLab, and there have been two crowdfunding campaigns in the past that failed to gather enough backers -- namely, the Black Series Rancor didn't reach its targeted 9,000 backers, and Reva's lightsaber from Obi-Wan Kenobi only recruited 1,400 backers out of the targeted 5,000. Schneider and Reiff said the following about potentially doing the numbers that the Razor Crest, one of HasLab's past projects, did back in 2020:

And speaking of past projects that never saw the light of day, Reiff also discussed the campaigns for the Rancor and Reva's lightsaber:

Fans have till September 6th to back and support The Ghost from HasLab, which is described as the largest ship they have built since Jabba's Sail Barge (their first project), measuring 28 inches by 34 inches, and being 13 inches tall with capacity for at least 15 figures. It will be shipping sometime in Fall 2024. Feel free to also check out our article on some of the other Hasbro Star Wars toys revealed at San Diego Comic-Con.



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