Lucasfilm Long-Time PR Head, Lynne Hale, Is Retiring After 35 Years

The old guard is starting to move on. Lynne Hale, who has been the head of publicity and communications at Lucasfilm for the past 35 years, will retire by the end of the year, The Hollywood Reporter confirms. She told the outlet:

George Lucas himself also gave a statement to The Hollywood Reporter:

President of Lucasfilm, Kathleen Kennedy, commented on Hale's retirement too:

Hale was instrumental in the marketing of the prequel trilogy. The Phantom Menace, in 1999, was her first major marketing campaign, 13 years after she was hired by the company. To this day, that is still remembered as one of the best campaigns in movie history, bringing back the name Star Wars after more than a decade of obscurity, and getting people to line up for days in front of movie theaters to get their tickets.



She went on to lead the marketing campaigns of the rest of the prequel trilogy, and when Disney acquired the company, she remained at her desk. In fact, she also led the marketing campaigns of the entire sequel trilogy, and both Rogue One and Solo. Her work was, of course, not solely dedicated to feature films -- in these last couple of years, she coordinated the marketing campaign of The Mandalorian as the first Star Wars show for Disney Plus, but also previous TV shows from the company like The Adventures of Young Indiana Jones (1992).



But her work has been much more than leading marketing campaigns for high-budget movies. She has also been in charge of connecting the fans with the franchise, and the actors in particular. As Hale herself put it to The Hollywood Reporter:

There is one marketing campaign left before her retirement, that of The Book of Boba Fett. It is unknown, however, if she'll be in charge of that, or if she'll start to hand things off to the next individual in charge. No announcement has been made on that front yet.



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