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To my surprise, Solo was sold out!

Discussion in 'Solo' started by Jayson, Oct 6, 2018.

  1. Jayson

    Jayson Rebel Official

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    First off...I'm not making a case for some empirical proof for why Solo is a good movie, and I'm also really not interested in arguments about whether it was or not.
    If you hated the film and the thought of it just crawls in your skin and makes you want to tear into a rant, cool. Just...really, this isn't the place for it and I won't respond because I just really don't care.


    So, after the box office results, I was pretty much resigned for Solo to be a film that I would always love that not many people did (outside of the Star Wars community here in our little hub).

    So it was that I was a bit surprised when I walked into the store today (not to buy Solo, I had already done that the day it came out), and turned around to look at the electronics section and saw the kiosk empty of any Blu-Ray's or 4K's.

    I was a bit shocked. I never saw that with TLJ here locally (that's not meant to suggest that TLJ performed worse...it's meant to say that it was a bit of a shock).

    I walked into the department and the shelf for it was empty.
    There were still DVD copies, but no Blu-Ray and 4K's. They were all gone.


    That was pretty cool; honestly.
    Maybe Solo will have a film life like Fight Club, where it picks up in the after-theater cultural life far more than it did in the theater.


    Anyway, just a cool moment that I thought I'd share.

    Cheers,
    Jayson
     
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  2. Angelman

    Angelman Jedi Commander

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    It could of course be the store just didn't stock that many copies of Solo, but it's a cool observation nonetheless :) And, I can definitely see a scenario where people never quite registered that Solo launched and now buy the home releases in throves to get in on this 'under the radar' SW film. I hope it sells really well! :-D It's a fun movie.
     
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  3. Darth Basin The Greatest

    Darth Basin The Greatest Rebel Official

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    It sold out because episode 1 of season 7 of Clone Wars comes with it.
     
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  4. Angelman

    Angelman Jedi Commander

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    Which copies is this? My blu-ray did certainly not come with any CW episodes! :'-/
     
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  5. Darth Basin The Greatest

    Darth Basin The Greatest Rebel Official

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    Hmmmm. It mite of bin a code? This may of bin a rumor i heard last month. If it was i apologize.
     
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  6. Grand Master Galen Marek

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    Yep it was packed on my first viewing. No surprise there.
     
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  7. Jayson

    Jayson Rebel Official

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    I'm a bit doubtful on the stocking since it is a major chain, but I think locally this was probably helped by it being the week everyone in our State recieves between 1 and 2 thousand dollars from the oil returns so folks tend to spend now and shops get slammed.

    Even still; I didn't expect that to be the thing folks rushed on.

    Cheers,
    Jayson
     
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  8. Jedi77-83

    Jedi77-83 Force Sensitive

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    Not sure if it will make a difference when we see the sales for the Solo Digital/BluRay, but pretty much everyone on social media that didn't see it in theaters really liked it on Home Video. 'Pleasantly suprised' is the best phrase to sum their opinion up of Solo. I think 5-10 years down the road, Solo will be evaluated much differently then it is now when we get past the 'why' did it bomb in May 2018.
     
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  9. Jayson

    Jayson Rebel Official

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    That's what I'm kind of hoping for, and honestly, some of my favorite films had that happen. :)

    Cheers,
    Jayson
     
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  10. darth sputnik

    darth sputnik Rebelscum

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    Interesting anecdote:

    When I saw The Big Lebowski on opening night in the 90s me and my girlfriend were the only people in the theater. The movie went on to make (I believe) $6 million in ticket sales. Well, we all know what happened with that movie on video...

    Here's hoping Solo has a similar trajectory. Fans deserve a sequel.
     
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  11. Jayson

    Jayson Rebel Official

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    Yeah, Jeff Bridges even read his speech as The Dude for John Goodmans' Hollywood Star. ;)

    Cheers,
    Jayson
     
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  12. FN-3263827

    FN-3263827 First Order, Then Pie
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    i had to go to two stores to find a copy, so i hope that's an indication that it's selling well enough.

    but i also live in a honking metropolis where nothing Star Wars stays on the shelves despite stagnant toy-rot depicted in other towns.
     
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  13. Jedi77-83

    Jedi77-83 Force Sensitive

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    Honestly, I think standalone SW stories are dead as I wonder if Disney feels they’re too risky after Solo.

    I don’t agree with this but I’m just trying to get in the mindset of Disney execs after Solo bombed. They probably feel that a story like this is better suited for the small screen.

    I think Disney has to understand that the Saga movies are a different beast and they can’t expect every SW movie to gross a billion dollars. It’s no different then studios making blockbuster movies for the summer and smaller/dramatic movies for the winter. There is room for both.
     
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  14. Jayson

    Jayson Rebel Official

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    I doubt it.
    The issue at play with Solo was all down to shooting the film virtually twice and being too careless with directors.

    That single bad choice caused most every fall out.
    Because they reshot so much, they went far over budget and time. Because they went far over budget and time, they lost some cast and, more importantly, they could not afford more marketing but had to do actually less marketing to try to balance the books.
    That didn't work.

    Disney hasn't shown a history of whiplash rash decisions in the past, but instead tweeks going forward. Most likely one-offs will be more carefully chosen and checked, and marketing won't be kneecapped as a go-to move going forward.

    Cheers,
    Jayson
     
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  15. FN-3263827

    FN-3263827 First Order, Then Pie
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    i dunno if this is true. it could be just as likely they had already written the movie off.
     
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  16. DarthSnow

    DarthSnow Lord Commander
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    *wonders whistfully what making a $200,000,000 "mistake" feels like...*
    If I screw up and it costs me $200 I'm miffed about it for months.. ha! Whatever the amount was, to them it was just a pocketful of change that fell out on the roller coaster...

    As for the directorial choices, I love the sentiment behind Lucasfilm making these "out of the box" choices. Unfortunately, they haven't panned out with the large scale projects. But, they are learning, and they are taking their mistakes in stride and adjusting course as necessary.

    Slightly off-topic, but I'm really happy to see that they will still be giving plenty of other directors a shot with Favreau's "Mandalorian." If even one of those turns into another opportunity for them to direct another future SW project, the experience would be invaluable.
     
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  17. TheSenate

    TheSenate Rebel Trooper

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    I'm glad to hear that. Solo deserved to sell out, seeing as it's definitely one of the better Star Wars movies from the past few years. (Also Disney needs that sweet Star Wars money so they can keep making more Star Wars)
     
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  18. Jayson

    Jayson Rebel Official

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    Oh, I'm fairly certain that they wrote off the film long before it was in the can.
    Everything in their actions indicates they knew full well that it wasn't going to score great dividends and pulled back on marketing to attempt to not blow even more money.

    I do think, however, that they didn't expect as much of a drop as happened, and I think they over-assumed their product awareness in the general audience.
    Yes, TLJ just happened only months before, but when I surveyed people around where I live (I tend to ask checkers at stores, gas stations, nurses at hospitals, and people around the work-place these kinds of things when I'm curious), the most common response of whether they were going to go see Solo back when it was coming out was that they didn't even know there was another Star Wars film. Some didn't even grasp that "Solo" was a Star Wars film when I said the name.
    A common follow up response was something along the lines of, "Isn't the other one still out?"

    Probably around a quarter to a third hadn't even made it to seeing TLJ yet, so the idea of making it to see Solo was no where on their itinerary and most said they'd probably just see it on video streaming when it came out. Some took a moment to complain about how many movies are out - a sort of "I give up; I can't keep track anymore" feeling about films in general because people tell them so frequently of some film that they just have to see.

    But I think the biggest blow was Disney really thinking the general audience was more aware of Solo than it probably actually was.
    I continued to find people who didn't even know of its existence after it was already in theaters.

    I'm quite certain every Star Wars fan knew of it, but I don't think the awareness in the general population was nearly as high.


    Cheers,
    Jayson
     
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  19. FN-3263827

    FN-3263827 First Order, Then Pie
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    100% agree with this. marketing in general: for Solo, for the ST, for the tie-in products/media has been a hot mess. : o p
     
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  20. Lazarus Dei

    Lazarus Dei Tree Dodger Extraordinaire
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    I know that feeling... I bought on release day (by sneaking off to the store to get donuts for our movers as we were moving house on 21st Sept), got my copy - but this was same store 2 days later (note- DVD shelf had only 3 copies left too):

    [​IMG]
     
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