Jumanji tops The Last Jedi over holiday weekend.

I think this should be labeled as a PSA for premature thread creation.

 

Exactly so, however, you lower it to 15% because there's also a bunch of money lost through more things along the way before it lands into the studio (in some places, you lose more of your post-share split - for example - due to government fees, etc...), so the "good practice" is to summarize the "rest of the world" as ~15%.
We know it'll have a better share than that in many places, but that's the Kentucky Windage approximation of the return (not the share exclusively).

Regarding the 65%; actually, last I read, it's not just for the first 4 weeks - but it could be.
I believe the lack of a time limit along with the hiked level was a why some theaters just refused to play the film.
Before, things like 90% for the first week, or even 4 with things like 60% ranges, would be possible without anyone freaking out, but the modulating % stopped being a method of splitting and now it's more just a solid value across the whole run as the standard - so as far as I'm aware, that 65% will just go the whole way.

Thanks for the excellent and engaging response!

Cheers!
Jayson

 

Yeah, this thread is both pretty hilarious and sad in retrospect. Wanting a movie so hard to fail, that one resorts to ridiculos premature declarations about box office performance only to embarrass himself later...

Imo there is very definitely a superhero fatigue, just Marvel's recent movies turned out to be too fresh to allow it to happen. I mean if you compare Dr. Strange to Civil War to Thor etc. It's like they always have something radically new to turn the entire franchise into... But once they run out from these new takes and simply start to make "regular" superhero movies, the fatigue will kick in.

There is no problem with my post, I'm afraid you didn't read it properly. I directly emphasized december, 2015's view count (premiere of TFA). Which was approximately 85-90+ million (Now 100m+). Neither of TLJ's trailers came even close to that. Although admittedly TFA's trailers being much better contributed to this as well. And I doubt that social media customs radically changed since 2015, so that less people watch trailers on Youtube nowadays or something like that. I mean, Infinity War's trailer is already at 111m...

 

The fatigue won't set in as long as Marvel keeps letting film makers be themselves.
Thor Ragnarok is very much a Taika Waititi film
GOTG is very much a James Gunn film.

As long as they let these films occupy their own niche genres (heist, comedy, space opera, political thriller, John Hughes etc) they will stay fresh.
It won't be until you get Ant-Man in Space that fatigue will set in.

 

I agree with both. By "regular" I also meant resorting to copy their own ideas (as that eventually must have to happen).

The success of the Marvel franchise, (aside from Kevin Feige) pretty much derives from allowing the right filmmakers to do whatever they want.
And sadly I have to admit that they are doing it better than Star Wars so far (at least as far as episode movies concerned), despite the fact that imo both JJ and Rian Johnson had the same creative freedom (between the same frames).

I also have to admit that I went into watching Thor 3 with absolute premature hate (as I disliked the second). I was fully ready to criticise every single moment of the movie... But the film simply didn't allow me. It was so entertaining I couldn't. Sure, it's not the Godfather or anything... But a very well made action-comedy nevertheless.

 

Predetermined bias is a hell of thing to shake. It's good you can acknowledge yours. I struggle with it myself sometimes. But knowing it's there is half the battle.

 

Absolutely agreed again. If you look at many of the posts (and posters) here and on the internet, you can easely say why many can't bring themselves to properly judge modern Star Wars. If you're determined that Disney is just an evil corporation that deliberately wants to destory your old Star Wars to milk money and/or that Kathleen Kennedy is a militant feminist who only wants to enfore her dogma or some other crap, than sacre bleu... You won't going to like it.

And admittedly this how I felt with the Marvel movies. I thought that they were hurting the entire film industry by oversaturating the market with their childish/depthless flicks, or that 200 million dollars for a Superhero flick is complete waste of money and similar things like that, yet the recent films (maybe with the exception of Spider-man: Homecomming, which I found rather dull) turned out to be so entertaining, that I couldn't bring myself to hate any of them even with the massive bias. And that is one heck of an achievement...

 

It was equally good enough movie.