OFFICIAL NEWS A Lasting Record Of TLJ's Financial Performance.

Dude said: "The Last Jedi is flying like a fat turkey in the Star Wars universe."

I laughed so hard at that image. That was so unnecessary and yet so funny.

 

TLJ will never be a box office failure because the brand is too strong and there is too big of an audience to exit compared to a movie like Clooney Batman and Robin. And SW the brand isn't going to die because of this movie either. But they should worry that these soft numbers that will be closer to Rogue One then TFA don't hurt the brand in the LONG RUN. Did they burn a segment of the fanbase too much this time?

 

We need to wait and see it is far too early to tell. TLJ opened a week before TFA and a lot of children were in school, they are out this weekend and next week. Good BO followers like deadline make a note of this, because they are the prime audience.

Sorry if i was short at all, I'm just sick and tired of arguing this point again and again.

Even ESB lost over a 1/3 of what ANH made at the domestic BO. History repeats.

 

I don't think financially we're going to call it a BO failure... even if it only makes 1.0 billion, it's still a billion, and that's profit (it will probably be 1.2 - 1.5 but it will still be financially successful). I think we are going to say that there were consequences to Rian's approach, that his vision for Star Wars wasn't the right one, that it hurt Disney's bottom line, hurt the brand of the franchise, that the critic's score did not accurately reflect the audience feeling, that it wasn't a bot campaign that principally drove the score down, and those who have continued to stick their heads in the sand have been wrong (and to be clear I don't count you among them since I think you have said fairly clearly on more than one occasion that you acknowledge the backlash. There are plenty that have avoided any such acknowledgement)

 

This franchise survived the prequels.
Any concern for its robustness is rather academic at this point.

Besides - the Star Wars audience does vote with its feet.
BF2 sold a quarter as many copies as BF1

 

One good turn deserves another.

Forbes puts it at 1.5 billion. Within expectation between R1 and TFA. They were right with those movies.

That’s what Disney is excepting. Second movies always makes less (ESB/ANH etc).

Sorry if i sound like a broken record, but following the BO is a personal hobby of mine, and it can be very very finnicky.

 

i despised the film, but financially its crushing anyone arguing other wise is just trying to do so becuase they want their feelings towards the film justified.

 

Disney loved the Last jedi, to the point they litteraly give RJ a new trilogy even before the movie was released. That means they probably have insane confidance in the movie and they probably thought the last jedi will be close to the force awakens or even higher... +the fact Luke skywalker is back and unfortunately Carrie Fisher passed away...

maybe in disney heads ,there was an entirely different expectations, even more so when they read the critics reviews. Maybe

They are probably used to the marvel formula in box office where the second movie does make higher box office most of the time.

 

First off, Star Wars 1977 is the #2 Box Office movie behind Gone With the Wind (Adjusted for Inflation) so NOTHING from the SW universe has every come close to it, even TPM or TFA.

This is much different as you are marketing an iconic character in Luke Skywalker so this should not be in the vein of Rogue One numbers, this should be close to TFA, but I get your point it won't equal TFA.

The reason why I believe the Box Office Numbers will be softer then expected because I have noticed among my friends/family/co-workers that the Casual fans enjoy this movie, and the diehards like me hate it (now that is not everyone, just a general take). But the diehards are the ones who go back 3,4,5, times to see it and that is where Blockbuster movies make their real coin. But if you are pissing off the diehards like me for the portrayal of Luke Skywalker then they lose my repeat business compared to me seeing TFA 4 times. This is the first SW movie that I don't want to see again, and that is my point about did they go too far this time in alienating a part of the fanbase?

 

Disney got to where they are because they leave the creatives alone as much as a multinational juggernaut can afford to.
Lucasfilm has full confidence in Rian Johnson as an artist and that's all there is to it.
In fact their signals of full artistic support are the exact opposite of the caricature the big business angle of filmmaking is universally described to be.

 

Thanks for pointing this out. Everybody are focusing too much on "it's normal for the second film in a SW trilogy to earn less than the former" when they completely forget to focus on Disney's own expectations on this film.

 

This is a number to look out for for the weekend:

Movie (domestic unadjusted) / Second Weekend Gross / Drop compared to First Weekend (lower is better)
The Force Awakens (Dec. 2015) / 149202860 / -39.83% drop
Jurassic World (Jun. 2015) / 106588410 / -48.95% drop
The Avengers (May 2012) / 103052274 / -50.32% drop
Rogue One (Dec. 2016) / 64033768 / -58.71% drop
Age of Ultron (May 2015) / 77746929 / -59.35% drop
Batman v Superman (Mar. 2016) / 51335254 / -69.08% drop

 

Anything less than 50% will be a triumph - anything less than 60 will mean "things are proceeding as the mouse has foreseen".

 

Again, you’re comparing apples to oranges.

Force awakens-argued to hell and back, opened on a school free week one later than TLJ and had insane marketing angle of first SW film in ten years. TLJ is second movie in a trilogy, ESB and AOTC opened dismally in comparison to ANH and TPM.
R1-lol TLJ opening is ahead of rogue one by ages.
Jurassic world-same as TFA. Insane marketing angle of first Jurassic film in ages, and is a first movie in a trilogy/series. Watch Jurassic world 2 get way worse BO like TLJ.
The avengers-first superhero team up, insane marketing angle and went on to make insane money. Do you want TLJ to be succesful lol?
Batman v superman-bad reviews sunk this film. Honestly. It suffered a 69% drop to first weekend.

 

People don’t want to listen to the facts...The general audience doesn’t care for this movie simple as that

 

Can you lot get your party line in order and decide whether its the "general audience" or "the true fans" who despise the film?
Thanksssss

 

Too soon to make this statement.
Nice try though...

 

That's not a fact. That's an opinion at this point because there is no evidence backing that up. Die-hard Luke worshipers didn't like the film. We have no data on what the general audience's opinion is. Why? Because the general audience isn't the one making rotten tomato reviews, and they aren't the ones seeing it in the middle of the week. We'll only be able to tell what general audiences think after looking at the second weekend box office, and observing what the fall is (there will be fall, because that's how it always works). As others have stated, anything -50% will be a triumph in every sense of the word, anything -60% will be well within projections. If +60%, then you might have some evidence lending credence to your claim, but until then stop spamming it as some kind of profound insight you possess. If you ask me, general audiences are loving it, because every viewing I've come out of, and every person I've seen it with has had nothing but good things to say about it.

 

I read somewhere that there was a 77% drop on Wednesday compared to the same day two years ago. That’s a big number and could make some people nervous in Burbank.

 

Bleeding Cool - Avengers: Age Of Ultron Was Considered A Failure At Disney – And What Happened Next

https://www.bleedingcool.com/2015/0...d-a-failure-at-disney-and-what-happened-next/

Age of Ultron only declined 26.36% domestically and 7.47% globally versus the original Avengers movie.

TLJ is likely going to do worse versus TFA.